An SEO title, otherwise known as a meta title or title tag, is one of the most critical elements of search engine optimization (SEO). SEO titles are HTML elements that specify the title of a web page. These are crucial because they are displayed on search engine results pages (SERPs) as the clickable headline for the results and are essential for usability, SEO, and social sharing.
Each SEO title is marked up by a title tag –
. According to the World Wide Web Consortium, which is responsible for maintaining the standards of the web, the purpose of a title element is to “define a title in the browser toolbar, provide a title for the page when it is added to favorites, and display a title for the page in search-engine results.” This tag is placed within the <head> tag of an <span class="caps">HTML</span> document.</p>
<p>When it comes to optimizing <span class="caps">SEO</span> titles, it is generally recommended that the length should be kept within 50-60 characters as this is typically what is displayed in Google <span class="caps">SERP</span>s. If the title is lengthier, Google will abbreviate it with an ellipsis (“…”).</p>
<p>Moreover, <span class="caps">SEO</span> titles should also ideally contain the primary keyword closer to the beginning and the brand name at the end. For example, for a page about “Dog Food” on “PetShop”, the <span class="caps">SEO</span> title could be “Healthy Dog Food – PetShop”. Keyword use in the <span class="caps">SEO</span> title is significant as it can have a massive impact on search engine rankings.</p>
<p>Furthermore, making <span class="caps">SEO</span> titles unique for each page, relevant to the page content, and enticing for the user can effectively improve click-through rates from <span class="caps">SERP</span>s. Empty or duplicated title tags can potentially harm the site’s performance in search results.</p>
<p>Here are the sources used to provide all this information:</p>
<p>- “<span class="caps">HTML</span> Living Standard”. (2021). Whatwg.org. https://html.spec.whatwg.org/multipage/semantics.html#the-title-element.<br />
- “<span class="caps">HTML</span> Title tag”. (2021). W3schools.com. https://www.w3schools.com/tags/tag\_title.asp.<br />
- Enge, E., Spencer, S., Stricchiola, J., & Fishkin, R. (2012). The Art of <span class="caps">SEO</span>. O’Reilly Media.<br />
- “Create Good Titles and Snippets in Search Results”. (2020). Google Search Central. https://developers.google.com/search/docs/advanced/appearance/good-titles-snippets.<br />
- “Google’s 200 Ranking Factors: The Complete List (2021)”. (2021). Backlinko.com. https://backlinko.com/google-ranking-factors.</p>
<p>References like these provide a robust exploration of what an <span class="caps">SEO</span> title is and how you can optimize it.</p></div>
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