The mod\_alias module in Apache is a module that allows for the redirection of URLs. It is used in server configurations to map different parts of the host file system to different parts of the web-document tree.
The mod\_alias module provides the Redirect, Alias, and ScriptAlias directives which allow you to instruct the server to respond with a redirect message, designate URL paths as aliases of other paths, and to map URLs into scripts using the ScriptAlias directive.
This helps in simplifying URL paths, redirecting users from old page locations to new ones, or even balance the load between servers by redirecting traffic to different locations.