1. Keep it short and simple: A shorter domain name is easier to remember and type. It should be simple without any complex phrases or language.
1. Reflect the brewery’s name or beer style: The domain name should reflect your brewery name or beer style. If your brewery specializes in craft beers or IPAs, consider using those words in the domain name.
1. Make it easy to pronounce: Your domain name should be easy to pronounce, especially if it’s used for word-of-mouth referrals.
1. Use a .com extension: .com is the most commonly used domain extension and is easy to remember.
1. Avoid using hyphens or numbers: Hyphens and numbers can make it harder for people to remember your domain name, so try to avoid them.
1. Avoid using trademarked names: Make sure your domain name is not similar to any trademarked names. You don’t want to face any legal issues down the line.
1. Check for availability: Before you finalize the domain name, check if it’s available or not. Use a domain name search tool to check the availability of the name you’ve chosen.