1. Keyword-Driven: Choose a domain name that includes keywords relevant to your non-profit organization, such as your cause or mission statement. This will help in Search Engine Optimization (SEO) and facilitate people to associate your name with your cause.
1. Keep it short: keep your domain name short and sweet, easy to remember and easy to type. Long domain names can be confusing for people to remember, and anything more than three words can be challenging to recall.
1. Memorable: Your domain name should be memorable, unique, and catchy, so that people can easily remember it and find it later.
1. Geographic location: Consider including your city or state in your domain name if you serve a specific location. It can help connect with a local audience and establish trust.
1. Avoid Hyphens: try to avoid using hyphens in your domain name as it can impair readability and brand recall.
1. Check social media handles: make sure to check the availability of social media handles. You don’t want your domain name to be different from your social media handle as it can confuse your audience.
1. Research and test: Lastly, conduct research and test your domain name with potential donors or supporters to see how they perceive and remember it. It can help you evaluate and fine-tune your decision.
