1. Title Tag: Title tag can significantly impact your SEO. It should be descriptive and contain your main keyword. It is the first thing users see on the search results page.
1. Meta Description: This is a short description of the page content. It doesn’t impact ranking directly, but it helps users to decide whether to click on your page or not. Having a compelling meta description can increase your click-through rate.
1. Proper Use of Headings: Headings (h1, h2, h3, etc.) allow search engines to understand the structure of your content. The h1 tag typically defines the main title or the content of a page. Including your main keyword in the h1 tag can boost your SEO.
1. Alt Tags for Images: Search engines can’t read images, but they can read the text. Alt tags provide a text alternative for images. It helps search engines understand what the image is about. Including relevant keywords can improve image search rankings.
1. URLs: A page’s URL should be as descriptive and brief as possible. Users and search engines should be able to understand what a page is about just by looking at the URL. Avoid using special characters, and instead use hyphens to separate words.
1. Responsive Design: Having a responsive site (a site that adapts and looks good on all device sizes) impacts the site’s ranking on the search engine result pages (SERP) because search engines like Google give preference to mobile-friendly sites.
1. Loading Speed: A website’s loading speed is a critical factor in SEO. You can optimize the size of your images, minify CSS and JavaScript files, leverage browser caching, and reduce server response time to enhance the loading speed.
1. Internal and External Linking: Use of internal links helps search engines to navigate and understand the content of your website. External links to good quality and relevant websites build the credibility of your website.
1. Structured Data: Use Schema.org or Microformats to provide structured data to the search engines. This helps in providing more precise information about your webpage and improves your search listings.
1. SSL Certificates: Google has declared that sites with SSL certificates will be given slight preference over those without. Secure sites (https://) protect a user’s connection by securing information in three layers.
