The “alt” attribute in HTML is used in an element to provide an alternate text for an image. This text appears when the image cannot be displayed, due to reasons like the file can’t be found, the user has chosen not to view images, or the user is using a screen reader due to visual impairment.
This attribute is important because:
1. Accessibility: It helps visually impaired users understand what the image is about while using screen reading software.
2. SEO: Search engines don’t read images but they can read the alt text, which can help in improving your website ranking.
3. Usability: If the image fails to load due to any issue, users can still understand what the image was supposed to be through the alt text.
4. It helps with readability of your HTML code, allowing other developers to understand the function of images in your code more easily.