REST stands for Representational State Transfer. It is an architectural style that defines a set of constraints and principles for creating web services. It focuses on high performance, scalability, simplicity, and security. REST uses HTTP methods such as GET, POST, PUT, DELETE, etc., to perform CRUD (Create, Read, Update, Delete) operations on resources. It also uses resource-oriented URLs and data formats like JSON, XML to exchange data between clients and servers. The RESTful approach is widely used for building APIs that can be consumed by different applications and devices.