1. Secure data transfer: HTTPS encrypts the data as it travels between the web server and the user’s browser, preventing hackers from intercepting the data along the way.
1. Authentication: HTTPS provides authentication, which ensures that users are communicating with the intended website and not an impostor or phishing site.
1. Trustworthiness: HTTP websites are often flagged as “not secure” by web browsers, which can erode user trust. HTTPS sites, on the other hand, are labeled as “secure,” providing users with greater peace of mind.
1. SEO benefits: Google gives a slight ranking boost to HTTPS sites, making them more likely to appear higher in search results.
1. Payment security: Websites that handle sensitive payment information, such as credit card details, must use HTTPS to meet industry security standards.
1. Compliance: Certain industries and regulations, such as HIPAA and GDPR, require the use of HTTPS to protect user data.
