1. Improved security: HSTS improves website security by enforcing HTTPS connections, which encrypt all communication between the user’s browser and the website’s server. This makes it difficult for attackers to eavesdrop on or intercept data packets.
1. Protection against downgrade attacks: HSTS helps prevent downgrade attacks by forcing browsers to establish only secure HTTPS connections.
1. Increased privacy: Websites that use HSTS protect user privacy by preventing “cookie spying” and other forms of user tracking that may occur on insecure connections.
1. Better SEO rankings: Google promotes websites that use HTTPS connections, and HSTS helps you maintain a secure website, which can lead to better SEO rankings.
1. Improved end-user trust: HSTS provides an enhanced user experience by making it clear that your website is secure and trustworthy, which can help build trust in your brand and increase customer loyalty.