The price of an NFT is assessed through various factors such as rarity, uniqueness, historical significance, and the reputation and popularity of the creator or owner. The value of an NFT is often determined by the amount of demand for the particular digital asset and the number of buyers in the market. Additionally, the price of an NFT can be influenced by factors such as the market trend, the hype surrounding the NFT, and the overall economic conditions. Ultimately, the price of an NFT is determined by the willingness of buyers to pay for it and the perceived value of the digital content or asset.