Voice search is a technology that allows users to perform searches on the internet by verbally asking a question on a smartphone, smart device or a computer rather than using the traditional method of typing the inquiry on the search bar. This technology uses speech recognition to comprehend what users are saying with extreme preciseness. It then delivers the search results orally to the user.
The popularity of voice search is growing rapidly. ComScore predicts that by 2022, 55% of all households are expected to own a smart speaker. Voice search drastically improves user experience – due to its fast and hands- and eyes-free nature, the ease of use and most importantly, its accuracy. But, while it brings convenience to users, it has challenged businesses on how it can affect their search engine optimization (SEO) efforts.
Optimizing for voice search SEO means ensuring that your content and website have the best chance of appearing in voice search results. Here are some ways to optimize it.
1. Focus on Long-tail Keywords: Voice search queries tend to be longer than typed queries. For example, whereas someone might type “weather New York,” on voice search, they’re likely to say “What’s the weather like in New York?” Incorporating these long-tail keywords into your content improves the chance of ranking in voice search results.
1. Use Conversational Language: Voice search queries are more conversational, so your content should be as well. Content that sounds human and uses natural language will match better with the type of queries made in voice search.
1. Optimize for Local Search: Many voice search queries are looking for local information. “Near me” search queries have increased in recent years. Making sure your Google My Business listing is up to date, and that your site uses regional language and keywords, can help you rank in these local searches.
1. Improve Site Speed: Google’s Voice Search rater guidelines mention the importance of speedy page loads. This means you must ensure your website loads quickly. The faster your site speed, the better for voice search.
1. Create a Frequently Asked Question (FAQ) Page: Incorporating an FAQ page targets those long-tail conversational keywords. Long-form questions and answers are more likely to appear in voice search queries.
1. Schema Markup: Schema markup can provide search engines with more information about your business, such as the products you sell, reviews you’ve received, services you offer, etc. This makes it easy for search engines to understand your content and present it in the appropriate search query.
Sources:
1. https://www.wordstream.com/blog/ws/2018/04/16/voice-search-statistics-2018
2. https://searchengineland.com/seo-2017-5-rock-solid-strategies-stay-ahead-269449
3. https://moz.com/learn/seo/schema-structured-data
4. https://www.searchenginejournal.com/seo-101/what-is-schema/
5. https://developers.google.com/search/docs/guides/speakable#eligibility_requirements_and_content_guidelines
