The top-level domain (TLD) is the last segment of the domain name. They are categorized into generic top-level domains (gTLD), country-code top-level domains (ccTLD), and infrastructure top level domain. The “.abbott” is a top-level domain name that is categorized under gTLD.
The “.abbott” was launched with the aim to serve Abbott Laboratories and its affiliates, as reported by The WHOIS record. Incorporating the “.abbott” TLD can provide a unique identity to the Abbott-related websites in the cyberspace. This TLD enables internet users to directly access the Abbott’s information, removing the need to search the company through search engines. It is not only a marketing and branding initiative but also a protective measure against the risk of cybersquatting.
Abbott Laboratories is a globally recognized health care company that has helped people live healthier lives for more than 130 years. With this exclusive namespace, people instantly recognize that the information represented in the domain comes directly from Abbott. It also provides a new platform for Abbott to innovate in the digital space.
As for examples, however, the “.abbott” TLD is categorized as a “Brand TLD” which is used exclusively for the business, promotion, and internal purposes of Abbott Laboratories. Hence, all domain names ending in “.abbott” need to be registered by the company itself – e.g., www.lifetothefullest.abbott is a domain name using the .abbott TLD that showcases stories from around the world about living life to the fullest.
ICANN (Internet Corporation for Assigned Names and Numbers) is the organization responsible for overseeing the top-level domain name system. According to ICANN’s list of delegated strings, “.abbott” was officially delegated to Abbott Laboratories, Inc. on April 2, 2015.
Sources include:
1. Abbott’s company website and registry page: “https://www.abbott.com” & “https://domains.abbott.com/en“
2. ICANN’s registry of delegated strings: “https://newgtlds.icann.org/en/program-status/delegated-strings“
3. The WHOIS record: “https://newgtlds.icann.org/en/program-status/whois-verification/abbott“
4. A note on Brand TLDs from the DotBrand Observatory: “https://observatory.domains/what-is-a-dotbrand/”
Please note that the use of brand gTLDs like “.abbott” by anyone other than the authorized company or its divisions is usually restricted. As such, the .abbott domain is not open to public registration.
