The top-level domain (TLD) “.ae” is the Internet country code top-level domain for the United Arab Emirates. It is administered by the “.aeDA” which stands for “.ae Domain Administration”. The “.aeDA” was established in 2007 by the Telecommunications Regulatory Authority (TRA), which sets the policies of registry and oversees the operation of the “.ae” country code top-level domain.
The “.ae” domain is often favored by businesses and entities associated with the United Arab Emirates. Such domains demonstrate a commitment to local customers and a presence within the region. It can help a brand establish credibility and enhance its reputation within the country.
The “aeDA” is responsible for the setting and enforcement of all policy relating to the operation of the “.ae” ccTLD, as well as overseeing the operation of the Registry System. Its policy framework is designed in a manner to significantly enhance the integrity and stability of “.ae” domain name registration process.
As per the official website of the TRA, some of the functions performed by ‘aeDA’ include:
1. Setting and implementing domain name policy.
2. Accrediting and managing “.ae” domain name registrars.
3. Developing and promoting the “.ae” namespace.
In order to get a “.ae” TLD, an entity has to go through one of the ‘aeDA’ accredited Registrars. There are different criterion based on the category of domain, for example, if you are registering for a ‘.co.ae’, it could be for commercial purposes and the registrant should be a legally recognized entity owning a trade license from any UAE authority.
Examples of recognized use of the “.ae” domain are entities such as the “Emirates” (emirates.ae) the Abu Dhabi Police (adpolice.gov.ae) and the leading banking group in the Middle East, “Emirates NBD” (emiratesnbd.ae)
To summarize, the “.ae” TLD signifies an association with the UAE and is governed by the ‘.aeDA’. Businesses and entities within the UAE or those aiming to establish a digital presence in the UAE can benefit from acquiring a “.ae” TLD for their websites.
Sources used:
1. “About Us – .ae Domain Administration.” Telecommunications Regulatory Authority (TRA) – UAE. https://www.tra.gov.ae/en/ae-domain/about-us.aspx
2. “Domain Names Registration Policy.” aeDA. https://www.aeda.ae/eng/policy.php
3. “Domain Name.” Emirates NBD. https://www.emiratesnbd.ae/
4. “Abu Dhabi Police”. https://www.adpolice.gov.ae/
5. “Emirates”. https://www.emirates.ae/
