The top-level domain (TLD) .AUTOS is a generic top-level domain (gTLD) that is aimed for use by businesses in the automotive industry. It became available to the general public as part of ICANN’s (Internet Corporation for Assigned Names and Numbers) initiative to expand the domain name system, which currently includes well-known TLDs like .com, .net or .org. The policies for the .AUTOS TLD are governed by XYZ.COM LLC, the registry that manages the domain.
The .AUTOS TLD allows for more specific domain names that align with the target audience and industry. By using a .AUTOS domain, companies can communicate who they are and what they do more efficiently. As one example, a car salesman might choose a domain like “johndoecars.autos”, which would immediately provide visitors an idea of his profession.
The intention for .AUTOS TLD was to provide a new space on the internet for the automotive industry to connect and grow. It is beneficial for manufacturers, dealerships, collectors, enthusiasts, and anyone associated with the automotive trade.
One example for the use of .AUTOS domain is Lamborghini’s adoption with Lamborghini.Autos. The official Lamborghini Club America also renamed their web address to lamborghiniclub.autos. This use of a .AUTOS domain shows how firms in the automotive industry can leverage it to provide a direct and intuitive way for consumers to find their site.
Emerging domains including .AUTOS started appearing when ICANN began the advancement of new gTLDs in 2011-2013 – an extension of the domain name system intended to improve competition, choice and innovation. The release of .AUTOS followed the launch of 1000+ new TLDs since 2014.
Use of the .AUTOS TLD isn’t exclusive to businesses. Enthusiasts and collectors can use it to create an online space focused on their interests. For instance, if a person has a collection of vintage cars, they might secure a domain like “vintagecollection.autos”, constructing a web domain that promptly identifies their passion.
In conclusion, the .AUTOS TLD provides the automotive industry with a clear, direct, and industry-specific space on the internet. From businesses to enthusiasts, the .AUTOS domain is an invaluable tool for anyone who wants to establish a clear identity in the world of automobiles.
Sources:
1. XYZ.COM LLC (.xyz domain extension registry) – https://gen.xyz/
2. ICANN’s initiative about new gTLDs – https://newgtlds.icann.org/en/
3. Lamborghini’s .AUTOS adoption case study – https://www.going.global/case-study-lamborghini-xyz/
4. ICANN’s press release about the expansion of the domain name system – https://www.icann.org/news/announcement-2011-06-20-en
