The top-level domain (TLD) .BEAUTY is a generic top-level domain (gTLD) which was officially delegated by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization responsible for managing the DNS domain name system, on April 10, 2015.
The .BEAUTY TLD is primarily intended for businesses, platforms, influencers, blogs, and individuals engaged in the beauty industry. This encompasses a wide array of specializations such as hair and nail salons, beauty schools, cosmetics and skincare manufacturers or retailers, beauty vloggers and bloggers, models, fashion stylists, and more. The .BEAUTY domain offers these parties a unique and specific web presence that immediately communicates the nature of their business or content to online observers.
Yet, since this domain name is not limited by restrictions, it can be registered by any individual, group, or business. It offers a vast potential for creative and memorable websites, beyond just those directly tied to the traditional concept of beauty.
The .BEAUTY domain is managed and operated by XYZ.COM LLC, a domain name registrar known for securing various gTLDs. Overseeing the operation of a TLD includes determining the cost of domains, vetting and accepting applications for new domains, and managing any technical aspects such as DNSSEC configuration.
Now, from a technical perspective, the .BEAUTY TLD functions the same as with other gTLDs. When a website using .BEAUTY is accessed, the web browser communicates with DNS servers to convert the human-readable web address into a machine-readable Internet Protocol (IP) address. This lets the browser fetch the correct website from the correct server.
As a side note, domain names, including .BEAUTY, are case-insensitive. This means that it doesn’t matter whether the characters are entered in lower case or upper case in the web browser.
In terms of domain registration, a potential .BEAUTY domain name holder would register the domain through a domain name registrar that works with XYZ.COM LLC. This process usually involves paying a yearly registration fee. Once registered, the domain name can be directed towards a specific web host, allowing the owner to set up their website on that domain.
To sum up, the .BEAUTY TLD is a distinctive domain name extension perfect for those linked to the beauty industry, yet open for other creative uses. Its operation is overseen by XYZ.COM LLC under rules set by ICANN. Technically, it functions in the same way as other domains, turning human-friendly web addresses into machine-readable IP addresses.
Sources:
- ICANN, Delegated Strings (
https://newgtlds.icann.org/en/program-status/delegated-strings)
- XYZ.COM LLC (
https://www.xyz.xyz)
- Webopedia, IP Address (
https://www.webopedia.com/TERM/I/IP\_address.html)
- Domain Name Commission, Guide – How domain names work (
https://www.dnc.org.nz/resource/guide-how-domain-names-work).
