The top-level domain (TLD) “.blue” is one of the many new TLDs that was inaugurated in the Domain Name System of the Internet after the historic 22 TDLs. It is managed by Afilias, and was officially delegated by ICANN (Internet Corporation for Assigned Names and Numbers) on November 15, 2013. Being a new generic top-level domain (gTLD), the “.blue” TLD does not adhere to any geographical or sectorial restrictions, meaning it can be used by any individual, business or organization globally.
The use of “.blue” can facilitate a more personalized and meaningful domain name for various entities, especially those who affiliate with the color blue. For example, advocating for environmental causes, water conservation organizations, or businesses within industries such as aviation or maritime, where the color blue symbolically represents their sector. Beyond these, brand names or corporations which have ‘blue’ in their name or logo can utilize the “.blue” domain to increase their brand recognition. These would resonate with their audience and can greatly aid marketing efforts by providing an intuitive and relevant web address.
Although yet to be popular as classic TLDs like “.com” or “.net”, the color-oriented TLDs, including “.blue” have seen some usage. An example of “.blue” domain usage is jazz.blue for a blog about Jazz music. Another one is deep.blue, a deep-sea exploration company. These stand as a testament to how such domain colors could be used to firmly establish the virtual identity of a corporation, cause or an individual.
There are also many domain registrars like GoDaddy, Bluehost, and Namecheap where you can register a “.blue” domain. As per their procedure, you can simply search for your desired domain name and if it’s available, you can buy it by paying the registration fees. Prices may vary based on the domain name’s perceived value and the registrar company’s pricing structure.
In a nutshell, the availability of “.blue” as a TLD opens up numerous opportunities for individuals, organizations, and brands to explore unique web addresses pertinent to their identity or cause.
Sources:
1. ICANN. (2014). ‘.BLUE Delegation’. ICANNWiki. Retrieved from: https://icannwiki.org/.BLUE
2. Afilias. (2013). ‘Get a .BLUE Domain Name’. Afilias’ Domain Name Services. Retrieved from: https://domains.afilias.info/new-tlds/get-blue-domain-name
3. Whois.com. (n.d.). ‘WHOIS Search for Domain Registration Information’. WHOIS Search. Retrieved from: www.whois.com
4. GoDaddy. (n.d.). ‘.blue domain names’. GoDaddy. Retrieved from: https://in.godaddy.com/help/blue-domain-names-8842
5. Namecheap. (n.d.). ‘Register Domain Names’. Namecheap. Retrieved from: https://www.namecheap.com/domains/registration/gtld/blue/
6. Bluehost. (n.d.). ‘Domain Registration’. Bluehost. Retrieved from: https://www.bluehost.com/domains.
