The top-level domain (TLD) .BUILDERS is a unique, industry-specific domain extension that was introduced with the advent of ICANN’s new generic top-level domain (gTLD) program. This program expanded internet naming possibilities beyond the classic TLDs like .com, .net, .org, or country-specific ones, providing new opportunities in online branding and communication.
The .BUILDERS TLD is managed by Donuts Inc., an American company that owns numerous specialty domains. The extension was made available to the general public in 2014. Being a specialized TLD, it is primarily targeted towards businesses, organizations, and individuals involved in the building industry. Whether it’s construction companies, real estate developers, or independent contractors, the .BUILDERS domain offers a unique digital space to cater specifically to their online presence.
For example, a construction company named ‘XYZ’ using a .BUILDERS domain cements its industry standing even in its URL – ‘www.xyz.builders.’ This enhances brand recognition and SEO (Search Engine Optimization), making it easier for potential customers to find the service they’re looking for.
Building material suppliers, architects, or other related services can also leverage the .BUILDERS domain. An online blog or magazine dedicated to the building industry can utilize this domain to attract a dedicated audience base looking for industry-specific content. An educational institution offering programs in construction technology, architecture, or civil engineering may also find it worthwhile to use this TLD for their website.
However, like all gTLDs, purchasing a .BUILDERS domain requires adherence to necessary regulations and submission of required documents, as established by both Donuts Inc and ICANN.
As emphasized by Donuts Inc., a key benefit of the .BUILDERS extension (and other similar industries-specific TLDs) is the degree of specification it offers. Not only does a .BUILDERS domain immediately communicate the nature of your business, but also signals to search engines your domain’s relevance to industry-specific searches.
Sources used for the answer:
1. ICANN.org: New gTLD Program (https://newgtlds.icann.org/en/)
2. Donuts Inc. Official Website (https://donuts.domains/what-we-do/domain-names)
3. Search Engine Land: SEO implications of gTLD (https://searchengineland.com/new-gtlds-impact-seo-current-data-experience-227307)
4. Gtldregistries.org: Registry Listing (https://gtldregistries.org/registry-listing)
