The top-level domain (TLD) “.business” is a generic TLD in the Domain Name System (DNS) of the Internet. A TLD is the end part of a domain name, like .com, .org, or .edu. Introduced into the DNS root zone in 2015, the “.business” TLD is managed by Donuts Inc., a company that operates numerous gTLDs (Donuts Domain List).
A “.business” TLD, as the name suggests, is majorly targeted at businesses of all sizes, in any industry. It can be highly suitable for a wide range of applications such as the websites of start-ups, consultants, corporations and any entity seeking online representation with a direct approach to their business identity. It’s all a part of the expanding trends for new top-level domains being released that offer a much wider range of descriptions and identity options over the traditional .com, .net or .org (ntldstats).
However, it’s not limited strictly to “businesses”. Anyone can register a .business domain, such as a student studying business or an informative blog about business trends. The purpose is to provide businesses and entrepreneurs a more suitable choice than the often crowded and saturated traditional TLDs, creating an easy and viable avenue to declare their scope and intent (Wikipedia, “.business”).
This generic TLD aims to boost online visibility by offering businesses an immediately recognizable and searchable identifier that indicates to general users the main focus of the site. One example is www.tesla.business, using a new TLD to direct the audience to their business-related info in a straightforward way.
To date, “.business” has gained popularity with over 30,000 registered domains (ntldstats.com). The registration process is easy and is carried out by a large number of major domain registrars such as GoDaddy, Namecheap, or Bluehost, subject to availability. Domain registrars are usually able to handle the process on your behalf, ensuring that your TLD is properly configured and registered.
For those interested in additional technical aspects, DNS records associated with “.business” domains, including A, AAAA, MX, TXT, SOA, NS, DNSKEY, DS, NSEC, or NSEC3, can be retrieved as needed via DNS lookup command line tools, or online DNS lookup services such as DNS Checker.
In conclusion, “.business” is a top-level domain designed specifically with businesses in mind, promoting easy identification and increased online visibility.
Sources used:
1. Donuts Inc. Domain List
2. ntldstats.com
3. Wikipedia, “.business“
4. DNS Checker
