A top-level domain (TLD) refers to the last segment of a domain name, or the part that follows immediately after the “dot” symbol. TLDs are mainly classified into two categories: generic TLDs (gTLDs) and country-specific TLDs (ccTLDs). The “.careers” is an example of a gTLD.
The “.careers” TLD is designed for businesses, organizations, and individuals who are involved in the job market and wish to create a strong online identity related to careers and employment. It can be used by job listing sites, recruitment agencies, career advice websites, corporations with a career section, and job search platforms. This domain offers a unique way to stand out on the internet, enhance a business’s branding, attract more traffic and potentially reach a larger pool of candidates.
Using the “.careers” TLD communicates a strong message about the nature of the content of the website and the target audience. It might help increase the website’s visibility on search engines, as it is more likely to appear when users search for career-related terms. According to a study by Globe Runner, a digital marketing agency, websites using their exact match domain witnessed an increase in organic traffic up to 300 % after switching to a new gTLD.
CareerBuilder is a prime example of a website using the “.careers” TLD. One of the largest employment websites in the United States, careerbuilder.CAREERS uses this specific TLD to clearly define its field and purpose. Another example is toyota.CAREERS. Toyota, the multinational automotive manufacturer, uses this TLD for its global career portal.
Registration for the “.careers” TLD is unrestricted and is open to everyone. Registrations are managed by various registrars worldwide. GoDaddy, for instance, is one of the world’s largest domain name registrar that allows you to register a “.careers” gTLD.
The sources used for this information include Techopedia for the definition and classification of TLDs (https://www.techopedia.com/definition/1340/top-level-domain-tld), Globe Runner for the statistics on the use of gTLD (https://globerunner.com/what-we-learned-about-new-top-level-domains/), and official websites of CareerBuilder (http://www.careerbuilder.careers/) and Toyota (http://www.toyota.careers/) as examples of the “.careers” TLD usage.
Risks tied to the “.careers” TLD include cyber-squatting (registering, selling or using a domain name with the intention of profiting from the goodwill of someone else’s trademark), which can be mitigated by registering relevant domain names beforehand.
On the whole, the “.careers” TLD is a beneficial tool for businesses and individuals in the career and employment sector, aiding in improved online presence, website traffic, and search engine visibility. However, appropriate precautions must be taken to avoid potential risks.
