The top-level domain (TLD) “.click” is a generic TLD, which means it can be registered by anyone across the globe without any restrictions. Much like other familiar TLDs such as “.com”, “.net” and “.org”, a “.click” domain can serve a variety of purposes based on the needs of the website owner.
According to the Internet Assigned Numbers Authority (IANA), which oversees the global coordination of the Domain Name System (DNS), the “.click” TLD is managed by Uniregistry, Corp. Uniregistry, Corp. is a large domain name registrar known for pioneering innovative TLDs (“CLICK (Uniregistry, Corp.)”, n.d., IANA).
Since its introduction, “.click” has been adopted by a diverse range of websites — from personal blogs to eCommerce ventures. One of the advantages of the “.click” TLD is its versatility and hint of interactiveness, which can be advantageous for online businesses aiming to encourage visitors to engage with their content.
Examples of websites using the “.click” TLD include frank.click, a company specializing in producing marketing videos, and instafeed.click, an application that helps to add Instagram feeds to any website. These examples demonstrate the ease with which the “.click” domain can be associated with services that require consumer interaction.
It’s crucial to consult several factors when choosing a TLD for your website. One of them is the SEO impact. Traditional TLDs like “.com” are typically given more weight by search engines. However, Google has clarified that all TLDs are treated equally in search rankings (Cutts, M., 2012, Google Webmaster Central Blog). Hence, a “.click” domain could perform equally well, provided the website is well-designed and hosts high-quality content.
Another important aspect to consider is the availability and visibility of your desired domain name. In this respect, newer TLDs like “.click” often provide more opportunities since they are typically less saturated than “.com” or “.net” domains.
In conclusion, the “.click” TLD is a versatile option that can serve a wide range of purposes. Whilst it’s important to take various factors into consideration when choosing a TLD, the novelty of “.click” and its connotations of interactivity could potentially make it a strong choice for certain businesses.
References:
- IANA — .click Domain Delegation Data (n.d.). Internet Assigned Numbers Authority. Retrieved from https://www.iana.org/domains/root/db/click.html
- Cutts, M. (2012, October 4). Google’s handling of new top-level domains. Google Webmaster Central Blog. Retrieved from https://developers.google.com/search/blog/2012/10/googles-handling-of-new-top-level
- Examples of websites using the “.click” TLD: frank.click – http://frank.click/, instafeed.click – http://instafeed.click/
