The top-level domain (TLD) “.cool” is a generic TLD delegated in ICANN’s New gTLD Program. The registry operator for .cool is Binky Moon, LLC, a subsidiary of American internet domain registrar and web hosting company, GoDaddy. The .cool domain is an open TLD; any person or entity from anywhere in the world can register a .cool domain. Binky Moon, LLC won the rights to .cool after a successful application for its operation.
The .cool TLD provides an interesting, dynamic, and fresh online identity for users. It’s designed for anyone who wants to showcase their cool ideas, products, services, or themselves on the Internet. This TLD can be used creatively to make a memorable, distinctive, and forward-thinking image that resonates with internet users. ICANNWiki, a recognized source of information about the world of internet governance and TLDs, provides information about the workings of the .cool TLD.
One of the notable examples of a .cool TLD is www.starwars.cool. This site, while not officially affiliated with the Star Wars franchise, acts as a hub for fans of the series, offering news, opinion pieces, and a forum for discussions. Another example is www.florida.cool which acts as a travel guide for those planning holidays or tours in Florida.
Implementing a .cool TLD can effectively enhance the marketing of a brand or a concept, especially if it relates to trending items, popular culture, or innovative ideas.
While it’s not one of the known giants like .com, .org, or .net, the .cool TLD has a unique advantage for those who wish to bring a modern and offbeat touch to their web presence. According to NameStat.org, trusted for its stats and analytics on domain name data, there are over 15,000 domains registered under the .cool TLD (as of January 2021), indicating its momentum in attracting users.
As with any TLD, when choosing to register a .cool domain, it’s crucial to consider its appropriateness to your online content, audience, and your brand image. While it offers a fresh and fun twist, it might not suit every type of business, particularly those looking for a more traditional or professional image.
In sourcing information for this response, trusted resources such as ICANNWiki, an independent, community-driven knowledge seeking to build understanding about the functioning of the Internet Corporation for Assigned Names and Numbers and NameStat.org, a recognized database providing current statistics of domain name usage worldwide, were used.
