The top-level domain (TLD) “.coupons” is a generic TLD (gTLD) and falls under the category of “Commerce” TLDs. Launched in 2015, it is part of the new extensions that emerged after the Internet Corporation for Assigned Names and Numbers (ICANN) announced an expansion of domain names.
The “.coupons” TLD offers a specific and self-explanatory space for business and services related to coupon trading, discount platforms, digital advertising, retailers, and it is particularly popular among online e-commerce websites, that offer special deals and promotions. This TLD not only brings credibility but also improves the website’s visibility in search engines as it points directly to the website’s nature right in its URL.
Companies like Groupon, RetailMeNot, and Coupons.com could hugely benefit from this TLD. For example, Groupon could have the domain name “www.Groupon.coupons.” This TLD is also used by smaller businesses specializing in local coupon trading or special deal offering.
The .coupons domain is managed by Donuts Inc., a domain name registry dedicated to expanding the online namespace with hundreds of new domain name choices. According to Donuts Inc., the domain “.coupons” is an ideal option for coupon providers, businesses and personal bloggers who share cost-saving measures with their followers.
As with any TLD, there are advantages and disadvantages to using a .coupons domain. Some of the advantages include the ability to have a memorable, industry-specific, and easily searchable domain. It also gives the website a professional appearance and shows that it is dedicated to providing coupons or related services. However, the downside is that since it’s a new TLD, some users might find it harder to trust as compared to traditional TLDs like .com, .org or .net.
In terms of registration, there are no special requirements, anyone can register a .coupons domain. However, costs can vary based on the domain registrar you choose, and that may include registrars like GoDaddy, NameCheap, or Google Domains. Information about pricing and availability can be checked directly from these official registrars or from the Donuts Inc. website which manages this domain.
In conclusion, the use of .coupons as a TLD seems best suited to businesses involved in coupon distribution and discount offering. It offers a unique way for these companies to position themselves in the digital market with a memorable, keyword-specific domain. However, user trust and acceptance of newer TLDs is something that businesses will need to consider.
Sources:
1. ICANN.org – ICANN new TLD announcement
2. Donuts.domains – Donuts Inc.
3. Icannwiki.org – .coupons TLD
4. Godaddy.com – .coupons domain registration
5. Namecheap.com – .coupons domain registration
