The top-level domain (TLD) “.DELIVERY” is a generic internet TLD that falls under the category of gTLDs (generic Top Level Domains).
The ICANN (Internet Corporation for Assigned Names and Numbers), the organization responsible for managing the internet’s Domain Name System (DNS), has been expanding the list of TLDs since 2001 (Domain Sherpa, 2020). Among the new options added, “.DELIVERY” is one of them. The TLD “.DELIVERY” is administrated by Donuts Inc., a company that manages hundreds other gTLDs (IANA – Internet Assigned Numbers Authority).
The “.DELIVERY” domain extension is designed for companies, individuals, and organizations associated with the practice of delivering goods or services. This can range from food delivery and courier services, to digital goods delivery and more. Having a .DELIVERY domain not only adds specific meaning to your website but also makes it easy for customers to remember and find your site (Donuts Inc.). For instance, a company that specializes in food delivery might choose a domain like www.tastyfood.delivery.
Online retailers could also benefit from a .DELIVERY domain name. Websites like Amazon and Ebay, for instance, could create separate pages or sites for their delivery services with this domain, for example: www.amazon.delivery.
Additionally, the website of a software development company that offers digital delivery of its products might also choose a “.DELIVERY” domain. For example, www.software.delivery.
Moreover, it is not only businesses and commercial entities that can use the “.DELIVERY” domain. Nonprofits, charities, or organizations providing aid, food, or relief supplies can also be found on a “.DELIVERY” site, like www.aid.delivery.
It’s worth to mention that, according to Dofo (2020), the average price for a .DELIVERY domain is around $2500.
The relevance and specificity of domain extension “.DELIVERY” provide clear benefits for both businesses and consumers by making websites more discoverable, relevant, and memorable. It’s a part of the larger trend by ICANN to diversify and specialize the domain name landscape to better serve the needs of users and businesses alike.
Sources:
1. Domain Sherpa (2020). The History of Domain Names – A Timeline.
2. IANA – Internet Assigned Numbers Authority.
3. Donuts Inc. Top Level Domains.
4. Dofo (2020). .delivery Domain Name Prices.
