The top-level domain (TLD) .ECO refers to a domain extension that’s specifically designed for those who are committed to positive change for the planet. Introduced in 2017, the .ECO domain is overseen by the coalition of environmental organizations, approved by ICANN (the Internet Corporation for Assigned Names and Numbers). Founded by the big environmental players like World Wildlife Fund (WWF), United Nations Global Compact, and others, this TLD aims to create an online community of organizations, businesses, and individuals who are environmentally responsible and committed to sustainable development (Source: Dot Eco LLC).
The .ECO domain is not just another domain extension, to use it, registrants must pledge to support positive change for the planet. According to their policy, registrants must be committed to environmental protection and sustainable development. Additionally, .ECO domain names are also required to complete a publicly accessible .ECO profile, showcasing their commitment to environmental action. This provides transparency and trust by helping people understand who is behind a .ECO domain name (Source: “Get.Eco” official website).
One of the examples of websites using the .ECO domain is www.bigroom.eco, a website of Big Room Inc., one of the co-founders of the .ECO domain. Another is www.earthday.eco, which belongs to Earth Day Network and provides information about the organization’s initiatives and how people can get involved. OSCE (Organization for Security and Co-operation in Europe) also chose the .ECO extension for its aarhuscentres.eco site, dedicated to providing access to information, public participation in decision-making, and access to justice in environmental matters.
Larger industry players also use .ECO, such as French multinational electric utility company ENGIE, which operates a site (www.engieservices.eco) to showcase its efforts to foster sustainable urban mobility.
So, in conclusion, the .ECO TLD is a very specific and purpose-driven domain that is being used by organizations, brands, and individuals who have shown a commitment to environmental protection and sustainability. It is a significant shift in how domain names are administered, adding a layer of accountability and purpose that goes beyond simply creating a web address. The .ECO domain offers a unique opportunity for entities within the environmental and sustainability space to be part of a dedicated and identifiable online community.
Sources:
1. ICANN.org
2. Dot Eco LLC
3. Get.Eco Official Website
4. bigroom.eco
5. earthday.eco
6. aarhuscentres.eco
7. engieservices.eco
