The top-level domain (TLD) “.equipment” is one of the generic TLDs, which was introduced as part of the vast expansion of the Domain Name System (DNS) following ICANN’s (Internet Corporation for Assigned Names and Numbers) new gTLD program. Anyone interested in obtaining a domain with this TLD can purchase it through various domain name registrars.
In the world of the internet, a TLD is the highest level of domain names in the root zone of the DNS of the internet. This .equipment TLD is especially significant for businesses, manufacturers, and retailers that sell or manufacture equipment meant for any industry.
A wide range of industries benefit from the .equipment TLD — everything from camping, medical, musical, to construction and heavy machinery sectors. By having a URL ending with .equipment, companies can clearly communicate their services or products. A few examples could be “www.construction.equipment,” or “www.climbing.equipment.“it directly reflects what the website offers to its visitors.
According to GoDaddy, a popular domain registrar, using such a descriptive TLD can work to your advantage in the realm of Search Engine Optimization as well. Google’s algorithms have grown increasingly sophisticated, and now domain names that closely align with search queries have an increased chance of ranking higher in search results.
Furthermore, Domain Name Stat confirms the TLD .equipment has been gaining popularity since its debut in 2014. As of 2020, over 10,000 registered domain names use the .equipment TLD. This data adds further proof of the practicality and effectiveness of this TLD.
However, companies need to consider that owning a .equipment TLD alone wouldn’t necessarily drive more traffic. To see any tangible benefits, businesses must use the domain in conjunction with a robust content strategy that effectively utilizes SEO keywords. In fact, research from MOZ confirms that while an exact-match domain can contribute to a website’s SEO value, it accounts for only a small portion of the total ranking factors considered by Google.
Sources used to construct the answer:
1. “About Us: keyfacts” from ICANN’s official website (icann.org)
2. “Generic Domains (gTLDs) Explained” from GoDaddy’s official website (godaddy.com)
3. “How Does the New Dot Brand gTLD Impact Site Ranking?” from Search Engine Journal (searchenginejournal.com)
4. “Domain Count Statistics for TLD .equipment” from Domain Name Stat (domainnamestat.com)
5. “The Exact Match Domain Playbook: A Guide and Best Practices for EMDs” from MOZ’s official website (moz.com).
