A top-level domain (TLD) is the part of the domain name located to the right of the dot (” . “). The TLD is the most general part of the domain name. The hierarchy of domains descends from the right to the left in the name as labels are added to the name. An example of a TLD is “.com” in “www.google.com”. There is a wide range of TLDs available these days, each designed to present a specific kind of internet experience.
One of these TLDs is ‘.events’. According to Google’s own domain registration service, Google Domains, “.events” is a top-level domain that makes your website’s purpose clear to your audience (Google Domains, n.d.). This TLD is commonly used by businesses, individuals, groups, or anyone who wishes to promote events, whether they are professional events like trade shows and conferences, personal events like weddings and reunions, or online events like webinars.
The ‘.events’ TLD is managed by Donuts Inc., one of the world’s premier domain name registries. According to Donuts Inc., the “.events” TLD is categorised as a “commercial” namespace, meaning it is ideal for business and commercial use, but it is open and available to all types of registrants (Donuts Inc., n.d.).
The ‘.events’ TLD can be registered from various domain name registrars. Some well-known registrars that offer the “.events” TLD are NameCheap, GoDaddy, Google Domains, and Bluehost. The price for registering a “.events” domain differs per registrar, ranging from approximately $20 to $60 per year.
An example of a successful use of the “.events” TLD is GitHub. Instead of hosting their event announcements on their main website (GitHub.com), they created a separate website, GitHub.events, to specifically cater to their community events. This allows them to centralize and focus their event-related content in one dedicated place while also leveraging the SEO benefits of having ‘events’ right in their domain name (GitHub, n.d.).
In conclusion, the ‘.events’ TLD offers multiple advantages for any person or business planning to organise, promote, and manage events. It’s clear, descriptive nature make it a strong choice for domains related to events, gatherings and conferences.
Sources:
1. Google Domains. (n.d). Find your place online.
2. Donuts Inc. (n.d). .EVENTS Domain Names.
3. GitHub. (n.d). GitHub Events.
