The top-level domain (TLD) differs from one online platform to another depending on the website’s category. A TLD is the last part of the domain name. It’s the letters that come after the final dot in an internet address. There are hundreds of different TLDs but the most common are .com, .org, and .net. You can tell a lot about a website by its TLD. For instance, .gov denotes a government website, while .edu indicates an educational institution. In this case, we have the .EXPRESS TLD.
The .EXPRESS top-level domain is part of the new wave of industry and service-specific domains. The term “express” is widely used in many industries – from news media to logistics – giving .EXPRESS a wide array of potential uses. The .EXPRESS domain extension is managed by Donuts Inc., a company that runs hundreds of new generic TLD registries.
Businesses that offer express services – whether it’s a courier service, a fast-food restaurant, or a quick-lube oil change service – can benefit from a .EXPRESS domain name to differentiate their services from competitors. It is an ideal way for these organizations to succinctly communicate what they do and offer.
For example, a company that offers expedited shipping services could use a domain like “www.quickpackage.express.” Or a news media company that focuses on breaking news might use a domain like “www.dailynews.express.”
An individual or a company can purchase a .EXPRESS domain name through various domain registration platforms. For instance, GoDaddy, Namecheap, and others offer the ability to buy and register a .EXPRESS domain.
It’s worth noting that as with most TLDs, the availability of a .EXPRESS domain will depend on whether it has already been registered. Now, a .EXPRESS website domain typically costs between $20 to $40 per year on most platforms, not including additional services like privacy protection and hosting.
While it’s always a good idea to stick with the familiar .com TLD whenever possible, alternative TLDs like .EXPRESS can come in handy when the .com for your desired domain is taken. Plus, they offer the opportunity to get a little creative with your online branding, and to suggest something about the nature of your business right in the URL.
In conclusion, the .EXPRESS TLD is a versatile and comprehensive domain that is suitable for businesses, organizations, and individuals offering services or operations related to speed, efficiency, and prompt delivery.
Sources:
1. ICANN. “About New gTLD Program”. ICANN.org, https://newgtlds.icann.org/en/about/program.
2. Donuts Inc. Official Site. Donuts.domains, https://donuts.domains/.
3. GoDaddy. “.express Domain Names”. GoDaddy.com, https://www.godaddy.com/tlds/express-domain.
4. Namecheap, “Buy .express Domain Names”. Namecheap.com, https://www.namecheap.com/domains/registration/gtld/express/.
