The top-level domain (TLD) .FLOWERS is considered a general TLD and it’s part of a new generation of internet addresses that provides new opportunities for people and businesses to brand themselves online. A TLD is the last part of an internet address, such as .com, .net or .org, with .FLOWERS being specific for individuals or companies involved in the flower industry. The domain .FLOWERS is managed by Uniregistry, a technology company that operates a portfolio of over two dozen generic top-level domains. This information can be found on the ICANN (Internet Corporation for Assigned Names and Numbers) website, which oversees the global coordination of the Internet’s system of unique identifiers.
This domain extension offers a distinct branding opportunity for a variety of users, such as florists, gardeners, flower breeders, and sellers or businesses related to these fields. For example, www.sunshine.FLOWERS could be a potential internet address for a florist. The advantage of using .FLOWERS as a domain name is that it’s self-explanatory and straightforward, significantly aiding SEO (Search Engine Optimization) and making these websites more likely to appear in search results when users query for flowers.
Currently, the .FLOWERS TLD is wide open, presenting a unique opportunity for businesses and individuals to secure domain names that may not be available in other TLD spaces. According to domain registration data from sites like domainIQ, many businesses have started to take advantage of this. Businesses such as Interflora and FTD may find the .FLOWERS domain useful for their branding and eCommerce businesses.
Companies or individuals can register .FLOWERS domains through accredited domain registrars listed on the ICANN’s website. Users typically can purchase these domain names for a yearly fee.
Thus, the .FLOWERS TLD expands the digital territory available for businesses, growers and hobbyists in the flower industry. It offers a unique branding and naming opportunity, while also improving SEO efforts by utilizing a keyword that’s fundamental to their trade. Users can establish a memorable, industry-specific URL that straights to the point of their business or interest, making it even easier for users to find exactly what they’re looking for when it comes to flowers online.
Reference Sources:
ICANN: https://whois.icann.org/en
Uniregistry: https://uniregistry.com/
DomainIQ: http://www.domainiq.com/home
Donya’s Florals, an example of business using .flowers domain name: https://www.donyasflorals.com/
