A top-level domain (TLD) represents the highest level of domain names in the hierarchical Domain Name System (DNS) of the internet. The top-level domain names are installed in the root zone of the Domain Name System.
Regarding your specific question about the top-level domain (TLD) .GALLUP, it is important to note that .GALLUP is a brand TLD. It was introduced by the Gallup, Inc., owing to the expansion of the Generic top-level domain (gTLD) program implemented by ICANN, the Internet Corporation for Assigned Names and Numbers (ICANN, 2012). The ICANN is a multi-stakeholder organization that is responsible for the coordination of maintenance and procedures of several databases related to the namespaces of the Internet (ICANN, 2021).
The purpose behind creating brand TLDs like .GALLUP is to allow a given organization to provide a secure and controlled environment in which only it can register and manage domain names that use its brand (ICANN, 2012). In this case, the .GALLUP TLD enables Gallup, Inc. to provide trusted, authoritative digital spaces for its audience. Information about the users’ conduct, behavior, and engagement are closely monitored by the company and the information gathered comes straight to the source. In affirmative terms, the use of a .brand like .GALLUP provides several key benefits and opportunities, including the opportunity to innovate and control the digital representation of the brand.
As per ICANN’s WHOIS lookup tool, .GALLUP was delegated to Gallup, Inc. in 2016 (WHOIS, 2021). It goes to show that all domain names with the .GALLUP extension are owned by Gallup, Inc.
In conclusion, the .GALLUP top-level domain is exclusively used by Gallup, Inc. as a trusted virtual platform to connect with their audience. Like any other brand TLDs, it points to a safer internet with diminished cyber risk, an enhanced user experience and well-nurtured lead generation & brand loyalty.
Sources:
1. ICANN, 2012, New gTLD Program, https://newgtlds.icann.org/en/about/program
2. ICANN, 2021, About ICANN, https://www.icann.org/resources/pages/welcome-2012-02-25-en
3. WHOIS, 2021, WHOIS Lookup for .GALLUP, https://whois.icann.org/en/lookup?name=.gallup
4. Domainincite.com, 2016, This is what a $4 million domain name looks like, http://domainincite.com/20626-this-is-what-a-4-million-domain-name-looks-like
5. Neustar, 2021, Why Brands are moving to .brand TLDs, https://www.home.neustar/blog/why-brands-are-moving-to-dotbrands
