The top-level domain (TLD) .GARDEN is a specific domain extension that belongs to the generic Top-Level Domain (gTLD) category in the Domain Name System (DNS) of the Internet, which was designed to cater to the interests of individuals, businesses, and organizations involved in the gardening industry.
The .GARDEN domain extension offers gardening enthusiasts, businesses, organizations, and communities a specialized namespace to represent their involvement or interest in the garden-related sphere on the web. Particularly, this can be beneficial for online social communities, professional horticulturists, gardening equipment sellers, gardening service providers, hobbyists, and bloggers who want their website to be easily recognizable and searchable on the Internet.
Generally, a .GARDEN TLD can be used for a variety of purposes. For instance, a gardening supply company might use a .GARDEN domain for their official website (e.g., www.supplycompany.garden), or a gardening blogger can use it for their blog (e.g., www.myhobby.garden), or a gardening community might use it for their forum (e.g., www.greencommunity.garden). It creates a clear association with the gardening sector which in return is likely to improve the website’s Search Engine Optimization (SEO).
The .GARDEN TLD is managed by Minds + Machines Group Limited, a sales and asset management company focused on owning and operating Rights to several gTLDs. The Garden TLD was delegated to the Root Zone of the DNS on the 26th of June 2014 (Source: Internet Assigned Numbers Authority, IANA).
The technical description of a .GARDEN TLD is similar to others. TLDs are part of the text-based interface assigned to number-based Internet Protocol (IP) addresses. This enables users to connect to websites using domain names instead of hard-to-remember numeric IP addresses. In the case of a .GARDEN TLD, any Internet DNS server, upon receiving a query about a .GARDEN domain, will point towards the nameservers of Minds + Machines, or whichever company the domain was registered with.(Source: Internet Corporation for Assigned Names and Numbers, ICANN).
In conclusion, the .GARDEN TLD is a versatile, user-friendly, and recognizable domain extension option for those engaged in or passionate about anything related to gardening.
Sources Used:
1. “About gTLDs”, Internet Corporation for Assigned Names and Numbers (ICANN), https://newgtlds.icann.org/en/about
2. “Delegation Report for .garden”, Internet Assigned Numbers Authority (IANA), https://www.iana.org/reports/tld/garden/report.
3. “Company Overview”, Minds and Machines Group Website, https://mmx.co/overview.
