The top-level domain (TLD) “.genting” is a brand-specific or branded TLD, sticking to the internet tradition of abbreviating everything. It pertains to the Genting Group, a leading multinational corporation with diversified businesses spanning various sectors such as leisure and hospitality, power generation, oil palm plantation, property development, biotechnology, and oil & gas. This domain was delegated to the Root Zone of the Domain Name System on July 23, 2015, according to the Internet Assigned Numbers Authority.
Each TLD serves as a sort of categorization for websites and helps to identify the nature and purpose of the organization or entity that uses it. ICANN, the Internet Corporation for Assigned Names and Numbers, is responsible for the coordination and allocation of these globally unique identifiers. ICANN, in an attempt to foster innovation and competition, launched a program in 2011 to expand the domain name system, resulting in the creation of new generic TLDs (gTLDs), as well as branded TLDs like “.genting.”
The “.genting” TLD offers the Genting Group an exclusive digital platform to enrich its online branding and marketing efforts, not to mention providing a streamlined user experience. Each individual domain within this TLD can also function as an online location for specific branches or regions of the Genting Group, such as hotels, casinos, plantations, and more. The Genting Group, for instance, might utilize “hotel.genting” or “casino.genting” to direct visitors to those specific verticals of their business.
This kind of branded TLD enhances a company’s online identity, providing a unique and trustworthy locale that speaks directly to the brand. It reduces the risk of cyber squatting, phishing, and other fraudulent activities. Furthermore, it improves search engine optimization, making it simpler for customers to locate the corporation’s products or services.
The source of this information is the IANA (Internet Assigned Numbers Authority) website where official data about top-level domains is stored and available for public access. It contains an extensive list of gTLDs, including “.genting,” and details their delegation and administration. Another valuable resource is the ICANN website, which provides further context and background on the administration and purpose of TLDs.
Overall, the “.genting” TLD serves as an integral part of the Genting Group’s digital branding strategy, fortifying its online identity and providing a unique and secure platform for customer interaction.
Sources:
1. “Delegation Record for .GENTING”, IANA, https://www.iana.org/domains/root/db/genting.html
2. “New gTLD Program”, ICANN, https://newgtlds.icann.org/en/about/program
3. “New Top Level Domain FAQ”, ICANN, https://newgtlds.icann.org/en/about/program/benefits-uses/faqs
