The top-level domain (TLD) “.green” is a generic TLD (gTLD) in the Domain Name System of the Internet. It was approved by ICANN (Internet Corporation for Assigned Names and Numbers) and is intended for use by entities and individuals associated with the environmental and sustainability sectors.
“.green” offers a digital identifier for organizations, businesses, governments, and individuals committed to conserving our planet’s natural resources and promoting sustainability. Organizations can communicate their green initiatives, products, and services to a like-minded, environmentally conscious audience.
According to the domain registry website of DotGreen (.green’s registry), the purpose of the .green TLD is to “promote green business, innovation, and lifestyle. .GREEN domains will have the dual role of providing a better internet navigation service and supporting green projects worldwide.”
For example, a .green domain—like www.bigcommerce.green— tells internet users right upfront that the company is environmentally friendly. Similarly, environmental consulting firms, sustainable fashion labels, organic food markets, green technology companies might also use .green domain names to represent their commitment towards the environment.
Entities that have adopted the “.green” domain show their commitment to a global movement while also standing out in the crowded marketplace. For example, Mannington Mills, a flooring manufacturer, uses Mannington.green to outline its sustainability initiatives and reports. Another example includes; French company Saint-Gobain, which has used the domain sgg.green to showcase its sustainability achievements.
The domain is managed by Afilias since 2016 – an Irish company specialized in domain registry services. According to a press release issued by Afilias, the .green transition was completed on March 22, 2016.
As well as registering green-focused domains, DotGreen with its registry operator Afilias are committed to a greener planet and have outlined ways they’re contributing environmentally, including the investment of a portion of proceeds from the sale of .green domains towards programs aimed at sustainability.
Sources:
1. ICANN. (2019). Generic Domains. Retrieved from https://www.icann.org/resources/pages/gtlds-2012-02-25-en
1. DotGreen Community, Inc. (2022). DotGreen. Retrieved from https://dotgreencommunity.green/
1. Afilias. (2016). Afilias successfully completes transition of .GREEN TLD into the Afilias Registry System. Retrieved from https://www.afilias.info/news/2016/03/22/afilias-successfully-completes-transition-of-green-tld
1. “.green” Domain Portfolio. (2022). Retrieved from https://www.domainsherpa.com/domain-name-dictionary/green/
1. Mannington.Green (2022). About. Retrieved from https://mannington.green/
1. Saint-Gobain. (2022). CSR. Retrieved from https://sgg.green/
1. Bigcommerce. (2022). Sustainability. Retrieved from https://www.bigcommerce.green/
Remember that acquiring a .green domain name doesn’t only distinguish your business in terms of environmental responsibility but also contributes to a larger mission of environmental sustainability. Your choice of a .green domain name can become an integral part of your company’s green branding strategy.
