The .GURU Top Level Domain (TLD) is one of the many specific domain extensions available for use in the virtual domain name space. This domain was introduced to provide an alternative option for professionals who wanted to distinguish their website by declaring themselves as an expert or authoritative figure in their field. This means that a website using the .GURU TLD aims to deliver expert advice or comprehensive knowledge on a specific topic of interest.
Donuts Inc., a well-established domain name registrar, manages the .GURU domain extension. It was officially launched on February 5, 2014, as part of ICANN’s New gTLD Program, which aimed to increase competition and choice in the domain name space. This is verified by legitimate sources like the “Internet Corporation for Assigned Names and Numbers (ICANN)” as well as domain information platforms like “101domain” and “Donuts Inc. (Registry)”.
.GURU domain is a Generic top-level domain (gTLD), not tied to a specific country or geographical location. It is accessible to anyone with no restrictions on application, means you can register your .GURU domain irrespective of your location. This is declared in the “Centralized Zone Data Service” specifications by ICANN.
For example, if a digital marketing professional wanted to share his knowledge and expertise in this field, he could create a domain name such as www.digitalmarketing.guru to establish a web presence that asserts his authority and knowledge. Similarly, a yoga instructor might decide to use www.yogainstructions.guru. The .GURU TLD allows professionals from various fields to add a level of distinction to their website that goes beyond standard domain extensions like .com or .org.
In terms of popularity, according to nTLD stats, the .GURU domain had the highest number of registrations among all new TLDs within the first three months of going live, crossing 50,000 registrations (as per WhoisXML API’s blog). While some TLDs have geographical or commercial restrictions that limit their user base, .GURU’s uniqueness attracts a diverse array of registrants, from motivational speakers to tech experts, from different parts of the world.
Sources used:
1. ICANN’s Centralized Zone Data Service
2. 101Domain’s Knowledgebase
3. Donuts Inc.‘s TLD Portfolio
4. WhoisXML API’s blog on TLD statistics
5. nTLDstats for domain registration data
