The term “Immobilien” refers to the Top-Level Domain (TLD) specified for use in the real estate business, particularly in German speaking countries like Germany, Austria and Switzerland. Top-Level Domain (TLD) is part of the Domain Name System (DNS) structure of the Internet. It’s the last part of the domain name. For example, in the domain name “example.com,” “.com” is the TLD.
The introduction of .IMMOBILIEN TLD presents an innovative opportunity for real estate businesses looking to expand their online presence in German-speaking markets.
According to the Internet Corporation for Assigned Names and Numbers (ICANN), the authority in charge of all online domain names, the “.immobilien” TLD has been delegated to United TLD Holdco Ltd. (now rebranded as Rightside Registry – a part of Donuts Inc.) since 2014. As stated by the information on the ICANN’s online registry, .IMMOBILIEN is an “open TLD,” with no registration restrictions that exist under some other TLDs, meaning that any individual or company can register a .IMMOBILIEN domain.
The importance of this TLD in the real estate sector is quite significant because “immobilien” stands for “real estate” in German, making .IMMOBILIEN TLD an ideal digital space for real estate agents, sellers, or anyone involved in the property business.
By using .immobilien, realtors can target a specific market, the German-speaking population, making their site more accessible and identifiable. For instance, if someone is searching for real estate in Berlin, they might be more likely to click on a website with the .immobilien domain because it suggests that the site will have specific, region-tailored information.
There are various examples of its usage such as www.berlin.immobilien, a real estate website that sells properties in Berlin. Another example is www.frankfurt.immobilien which is focused on Frankfurt real estate market. The use of .IMMOBILIEN TLD can give businesses a competitive edge in a highly competitive market, enhance their digital marketing efforts and increase online visibility and credibility.
In terms of registration, accredited registrars like GoDaddy, Namecheap, etc., offer .IMMOBILIEN domain registration services, in accordance with the policies set by Rightside Registry.
So in conclusion, the .IMMOBILIEN TLD offers a significant business distinction and an improved online real estate brand standing for those targeting German-speaking audiences. It is an innovative way to clearly identify real estate businesses and services, helping them to reach their target audiences more efficiently.
Credible sources used for this answer are the Internet Corporation for Assigned Names and Numbers (ICANN) and accredited registrars like GoDaddy and Namecheap.
