Currently, there is no top-level domain (TLD) specifically for ‘LAMBORGHINI’. See, according to the Internet Corporation for Assigned Names and Numbers (ICANN), the organization responsible for managing and coordinating the Domain Name System (DNS) to ensure every address is unique and all users of the Internet can find all valid addresses. Top-level domains are the highest level of domain names of the Internet, reserved to specific organization or country. For example, .com, .net, .org are all examples of generic top-level domains (gTLDs) while .uk, .us, .jp are country-code TLDs (ccTLDs). (source: ICANN)
Now, moving on to the description of your query, brands do occasionally have specific TLDs which are known as brand TLDs or dotBRANDs. These gTLDs are based on the exact match of the textual components of the respective internationally registered trademarks. (source: The DotBrand Observatory)
For instance, Google owns .google, BMW owns .bmw and Canon owns .canon. These businesses applied for and were granted their brand’s names as gTLDs through ICANN’s New gTLD Program in 2011. However, this category does not include ‘.lamborghini’. (source: The DotBrand Observatory)
While Automobili Lamborghini S.p.A. may own multiple domains with “.com”, “.net”, or other traditional TLDs attached to its brand name, (for e.g. www.lamborghini.com) as of now, they do not have the TLD ‘.lamborghini.’ Contrary to what you may think, owning a brand TLD is not currently an industry standard, as ICANN’s application process for new gTLDs is lengthy and not consistently open. The most recent application window was in 2012, and the next round has not yet been announced. (source: ICANN)
The type of TLD you’re asking about would function as a valuable digital asset for Lamborghini, as it could offer a wide range of opportunities. For example, ‘.lamborghini’ could be used to authenticate official websites, initiatives, and digital platforms, thereby securing the brand’s digital presence against counterfeiting and cyber threats. Furthermore, Lamborghini could establish industry-specific domains under the ‘.lamborghini’ TLD like ‘shop.lamborghini’ or ‘service.lamborghini’ to facilitate brand interaction and identification online for their customers. However, these strategies would only be possible if Lamborghini applied for, and were granted, the ‘.lamborghini’ TLD from ICANN in a future application round.
In conclusion, while ‘.lamborghini’ could theoretically exist as a brand TLD, it does not exist currently. Lamborghini, like many other international brands, sticks to the traditional TLDs for the present time.
Sources:
1. Internet Corporation for Assigned Names and Numbers (ICANN)
2. The DotBrand Observatory.
