As per my understanding of the question, you are asking for information about the top-level domain (TLD) ‘.LILLY’.
Internet top-level domains (TLDs) are the suffixes at the end of internet addresses and they fall into two categories: generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs). For example, ‘.com’, ‘.net’, ‘.org’ are gTLDs, while ‘.us’, ‘.uk’, ‘.de’ are ccTLDs.
The ‘.LILLY’ TLD is a brand TLD, which falls under the gTLDs category. A brand TLD is a unique scenario where a company or organization holds domain rights for their specific brand name. The ‘.LILLY’ TLD is held by the Eli Lilly and Company, a global pharmaceutical corporation headquartered in Indianapolis, Indiana, USA.
The ‘.LILLY’ TLD was delegated to Eli Lilly and Company as part of the new gTLD expansion program by the Internet Corporation for Assigned Names and Numbers (ICANN), which supervises domain name system management. According to ICANN’s database ‘WHOIS’, Eli Lilly and Company is registered as the owner of the ‘.LILLY’ TLD.
However, unlike certain other TLDs, the ‘.LILLY’ TLD is not available for public registration. It’s a restricted TLD and typically used only for the company’s internal purposes. For example, Google’s ‘.google’ and BMW’s ‘.bmw’ also fall in the same category. This kind of ownership affords these companies greater control over their brand online, providing enhanced security against cyber threats like phishing and easier navigation for customers associated with their brand.
To double-check the information, you can look up the ‘.LILLY’ TLD in ICANN’s WHOIS directory, an online database housing records of all active TLDs. You can also look for press releases or articles on Eli Lilly and Company’s official website or on reliable tech and business news platforms that discuss the new gTLD expansion program.
In conclusion, the ‘.LILLY’ TLD acts as a brand-specific representation for Eli Lilly and Company. Other companies have also proceeded with this trend which allows for better brand recognition, protection, and more convenient navigation for customers within their digital spaces.
Sources:
- ICANN (Internet Corporation for Assigned Names and Numbers). “New gTLD Program.” Accessed on ICANN.org
- ICANN “WHOIS Directory.” Accessed on whois.icann.org.
- Eli Lilly and Company. “About Us.” Accessed on lilly.com.
- Gartner. “The Growing Importance of Domain Name Security.” Accessed on gartner.com.
