The top-level domain (TLD) “.LUXE” is an internet domain name extension that targets and serves the luxury market. This high-level domain was introduced as a unique one, not just as an option for individuals and brands dealing in luxury products or services, but also for those interested in the digital asset space, in light of the increasing popularity of blockchain technology in various industries.
The “.LUXE” domain is managed by MMX (Minds + Machines Group Limited), a leading owner and operator of internet top-level domain assets, based out of London and Los Angeles. According to MMX, the “.LUXE” extension is “the first open, Top-Level Domain (TLD) created to combine Ethereum blockchain innovation and security with ease-of-use for today’s world – no more unintelligible 40 character hashes – just easy-to-remember .LUXE words of your choice.” (MMX)
A key aspect of the “.LUXE” domain is its compatibility with Ethereum blockchain addresses, giving it a multi-faceted function. Any “.LUXE” domain can be tied to an Ethereum address, making for a more user-friendly experience – instead of remembering a lengthy and complicated Ethereum blockchain address, users can simply use a “.LUXE” domain name. This is akin to adding a contact to your phone – instead of memorizing the phone numbers, we save the contact names.
For instance, a luxury retailer like “Signature Luxury” could have a standard domain name like “signature.luxe” for their website that showcases luxury brands and products, while concurrently using the same domain for their Ethereum address, say for accepting cryptocurrency payments. The dual use advantage broadens the utility and flexibility of “.LUXE” addresses.
The Internet Corporation for Assigned Names and Numbers (ICANN), the organization that oversees the allocation and coordination of domain names in the internet’s address system, approved the “.LUXE” domain. The domain officially entered the General Availability phase on November 6, 2018, allowing anyone, not just big companies or governments, to register this high-level domain.
In conclusion, the “.LUXE” domain, managed by MMX, offers a unique intersection of luxury, blockchain, and user-friendly orientation. It reaches out to brands, industry professionals, or entrepreneurs in the luxury industry, as well as those involved in or inclined towards Ethereum’s blockchain technology.
Sources:
- Official .LUXE website (https://www.join.luxe/)
- MMX Website (https://mmx.co/)
- ICANN Website (https://www.icann.org/)
