The Top-Level Domain (TLD) .MANAGEMENT is a generic top-level domain (gTLD) in the Domain Name System (DNS) of the Internet. This Internet domain extension was created to provide a dedicated digital space for professionals, businesses, and individuals engaged within the field of management to establish an online presence and easily connect with their intended audience.
The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for the management and procedure of approval of top-level domains. The .MANAGEMENT gTLD was approved by ICANN which is responsible for maintaining the database of top-level domains and coordinating unique identifiers across the world.
A gTLD like .MANAGEMENT is intended to allow organizations and individuals to register domains specific to their role or industry. For instance, a business specializing in project management might register a .MANAGEMENT domain to quickly and efficiently communicate their specialty to online visitors.
When registered, a .MANAGEMENT domain might look something like: www.yourbusiness.management or www.yourlastname.management which directly communicates the focus of your business or personal brand. Registered domain names need to be hosted on a server in order to be accessible, which requires internet hosting services either through the domain registrar or another provider.
The .MANAGEMENT TLD is operated by Donuts (Binky Moon, LLC), which is a domain name registrar and web hosting company that administers hundreds of generic top-level domains. As of the time of application to ICANN, Donuts was associated with Daniel Schindler, co-founder and EVP of sales & marketing, who was listed as the primary contact.
The advantage of a .MANAGEMENT domain is that it can increase SEO value by including a keyword in the domain name. For instance, if you have a project management consulting firm, a domain such as www.consultantproject.management may prove highly effective in driving more traffic to your website.
However, registering a TLD like .MANAGEMENT is subject to availability. It may not be available if it’s already been registered by another individual or organization.
The process of acquiring a .MANAGEMENT domain name involves the usual steps of domain name registration, which includes checking the availability of the desired domain, registering it with a domain name registrar accredited by ICANN, and paying an annual fee for upkeep.
References:
1. ICANN : https://www.icann.org/
2. Donuts Inc. : https://donuts.domains/what-we-do/top-level-domains
3. Business 2 Community article – The SEO Value of a Domain Name Keyword: https://www.business2community.com/seo/the-seo-value-of-a-domain-name-keyword-02399683
