The top-level domain (TLD) `.MARKET` is a generic TLD, which means it can be used for various purposes and is not restricted to a specific entity or industry. The ‘.MARKET’ TLD falls under the category of ‘Generic-Top Level Domains’ (gTLDs)– these are internet domains that are used by a particular class of organizations and individuals, for their activities. Further, it is part of the new TLD program initiated by ICANN, the Internet Corporation for Assigned Names and Numbers, aimed at expanding the available landscape of domain name possibilities.
Technically speaking, a top-level domain (TLD) like `.MARKET` is the last segment of a domain name – the letters that come after the final dot to the far right. In `www.example.MARKET`, `.MARKET` is the top-level domain. TLDs give users an idea of an internet page’s purpose, geography, or owner identity (ICANN).
Introduced to the public in 2014, the `.MARKET` TLD is managed today by Rightside, a company specialized in domain name services, and part of the Donuts Inc. umbrella. Rightside is renowned for operating popular TLDs like `.news`, `.live`, etc. It is programmed using DNS infrastructure methodology and follows DNSSEC security for a safer browsing experience (ICANN).
The `.MARKET` TLD was intended for marketing agencies, market research companies, stock markets, farmers’ markets, super markets or for anyone with the word ‘market’ in their business title. For example, a business dealing with stock trading could potentially use a `.MARKET` domain to indicate the association with financial markets (Domain Incite). Nonetheless, it is not exclusively limited to these businesses, any entity or individual who feels related to this domain, can register.
One of the main benefits of using a `.MARKET` domain is that it offers the potential for a brand or business to categorize its goods, services, and information online with a domain extension that is specific to its operations. This can increase the perception of authenticity and professionalism among web users.
Like any TLD, registering a `.MARKET` domain involves a process that includes searching for domain availability, deciding on a domain name registrar (an organization or commercial entity that manages the reservation of internet domain names), and abiding by the terms and conditions set by the registrar and the TLD service provider.
To summarize, the .MARKET TLD is part of the new wave of generic TLDs offering more specific, relevant, and innovative options for businesses and individuals to enhance their online presence.
Sources:
ICANN – Internet Corporation for Assigned Names and Numbers
Domain Incite – a well-known blog that offers news and analysis on the domain name industry.
