A top-level domain (TLD) is the last segment of a domain name, following immediately after the “dot” symbol. It identifies something about the website associated with it, like its purpose, the organization that owns it, or the geographical area where it originates. Typical TLDs include .com, .org, .net, .gov, .edu and .mil.
The TLD “.markets” belongs to a category known as generic-top-level domains (gTLDs). As per ICANN (Internet Corporation for Assigned Names and Numbers), .markets is classified as a gTLD under its new gTLD Program. The proposed application sought to operate .markets as a restricted registry, with Boston Ivy Registry being the applicant behind this TLD.
The .markets TLD is designed specifically for those who operate in the markets sector, such as stockbrokers, foreign exchange dealers, and anyone else conducting financial-related business and services. The .markets domain extension provides a unique space online for disseminating and sharing information about markets globally, engaging customers directly with a domain name that better reflects their web content (Boston Ivy, 2016).
The main advantage of .markets TLD is that it provides instant identification with financial and trading sectors. For instance, the brokerage company Direct Trading Technologies owns the domain name “www.direct.markets”. This provides clarity to the customer about the purpose and functionality of the website and the organization behind it.
The .markets TLD adds value by delivering efficiency and trust, making it simpler for individuals and businesses across the globe to engage with markets and, more importantly, with each other. The fact that it is a restricted registry means that not just anyone can register a .markets TLD. This ensures that the domain maintains its purpose and that consumers can have a level of trust when they see the .markets extension.
While TLDs might seem like minor considerations, they play a significant role in online branding, SEO (Search Engine Optimization) and credibility. A custom TLD allows for creative branding and makes a business stand out with a unique and easily identifiable name, gaining a competitive edge among countless .com and .net websites.
In conclusion, TLD’s like .markets offer distinctive advantages in the crowded online marketplace. Strategically using such a domain name can bring benefits not just for businesses in the industry, but also for their customers who get a clearer and more trusted online experience.
Sources:
1. ICANN (2012). New gTLD Program. https://newgtlds.icann.org/en/
2. Boston Ivy (2016). .markets. http://bostonivy.co/markets
3. Direct Trading Technologies (n.d.). Home Page. www.direct.markets
4. Research from Website Builder Expert on the impact of domain names on SEO and branding.
