A top-level domain (TLD) is the last section of a domain name, found after the final dot, and is primarily used to classify domain names by its purpose or geographical area. “.MBA” is an example of a TLD that signifies a focus on Master of Business Administration (MBA) programs and relevant business education initiatives.
The “.MBA” top-level domain was launched on August 26, 2015, by Donuts Inc., a private company that provides various generic TLDs. ICANN (Internet Corporation for Assigned Names and Numbers), the organization responsible for regulating domain names, granted Donuts Inc. the right to run the “.MBA” TLD as part of its new initiative to expand the range of available TLDs.
The “.MBA” top-level domain is intended for use by business schools and universities that offer MBA programs, current students and alumni, professors and teachers, and any business professionals interested in pursuing an MBA.
For instance, Harvard Business School may use “www.Harvard.MBA” as a domain name instead of or in addition to “www.hbs.edu” to provide information specific to its MBA program.
Furthermore, the “.MBA” TLD could also be used by individuals for personal branding. For example, an MBA graduate named John Smith might create “www.JohnSmith.MBA” to highlight his professional credentials and enhance his online presence.
Meanwhile, it is important to note that not just anyone can register a “.MBA” domain. To prevent misuse and ensure relevance, Donuts Inc. implements a series of verification checks.
Registering a “.MBA” domain also offers benefits in terms of search engine optimization (SEO). As highlighted by research from GlobeRunner, a leading SEO agency, having a relevant keyword in the domain name can lead to higher search engine rankings. Therefore, a “.MBA” domain might increase the visibility of websites related to MBA education.
However, it’s also essential to remember that the use of new TLDs like “.MBA” are still gaining traction among internet users, so some may not recognize or trust these domains as readily as traditional ones like “.com” or “.edu”.
In conclusion, the “.MBA” top-level domain is a distinctive platform for business education providers and professionals to share relevant content and establish a distinct online presence.
Sources Used:
1. ICANN: New gTLD Program
2. Donuts Inc.: .MBA
3. Lookup.icann.org: .MBA
4. GlobeRunner: SEO Benefits Of A Relevant Domain Name
5. Business2Community: How New Top-Level Domains Are Becoming Digital Real Estate
