Top-Level Domain (TLD) is the last segment of a domain name, which follows the last dot in an internet address. It’s used to designate the kind of organization that’s associated with the domain. There are several types of TLDs like .com for commercial organizations, .edu for educational institutions, .gov for the government, etc. One of these TLDs is .monster.
The .MONSTER TLD is an open and unrestricted domain. It is operated by XYZ.COM LLC, the domain name registry operator known for more innovative and generic domain extensions like .xyz (XYZ Official Site). It was assigned to XYZ in 2018 by the Internet Corporation for Assigned Names and Numbers (ICANN), an organization responsible for the administration and coordination of the internet’s naming system.
The .MONSTER TLD is crafted for individuals and businesses who are creative, risk-taking, and want to communicate a bold online presence. The owner of a .monster domain could be anyone, like a gaming enthusiast, film production, or even a recruitment agency wanting to create a unique and evocative domain name. For example, a HR company could use hire.monster or a company offering monstrous sized pizzas might use bigpizza.monster.
Moreover, by using a .MONSTER domain, web developers and proprietors have the chance to register concise, captivating, and memorable URLs that might not be available with more common TLDs. Being a newer TLD, .monster provides more availability and choice in domain names.
However, one important thing to remember is the implications a .monster domain might have on search engine optimization (SEO). Google has stated that it treats new gTLDs like .monster exactly as all other gTLDs, like .com (Google Webmaster Central Blog). But, user perception might differ. For instance, a user might place more trust in a .com or .org TLD than a new and unusual one like .monster.
To sum up, .monster is a top-Level Domain aimed at those looking to display creativity, boldness, and risk-taking in their URL. It is an unrestricted domain and can be used by anyone for any purpose. Just like any other gTLDs, the SEO implications are similar and user understanding and acceptance could influence the perception of these domains.
Sources:
1. XYZ Official Website. (n.d.) Retrieved from https://gen.xyz/
2. ICANN Official Website. (n.d.) Retrieved from https://www.icann.org/
3. Mueller, John. (2015, July) New gTLDs – are they worth it? Google Webmaster Central Blog. Retrieved from https://developers.google.com/search/blog/2015/07/googles-handling-of-new-top-level.
