The top-level domain (TLD) .NG is the Internet country code top-level domain (ccTLD) for Nigeria. According to the Internet Assigned Numbers Authority (IANA), the body responsible for coordinating some of the key elements that keep the Internet running smoothly, .NG is delegated to Nigeria Internet Registration Association (NIRA).
NIRA is responsible for the administration of the .NG domain name and maintains this database and undertakes the function of the domain name registry for .ng. Internet users interested in acquiring a .ng domain name would approach accredited registrar(s) that are responsible for registering domain names.
The .NG domain can be used by individuals, businesses, and organizations that are based in or have connections with Nigeria. There are several different .NG domain name categories, each designed for specific types of organizations or individuals. For example:
- .com.ng is for commercial entities.
- .org.ng is for non-profit organizations.
- .gov.ng is for Nigerian Government and its entities.
- .edu.ng is for tertiary academic and research institutions in Nigeria.
- .net.ng is for network infrastructure activities.
- .name.ng is for individuals, though anyone can register in this category.
By registering a .NG domain, Nigerian businesses gain local recognition, which aids in establishing trust within the Nigerian market, promoting local contents, and boosting the Nigerian economy. An example of successful .ng deployment includes “google.ng” and “jumia.com.ng” – Nigerian branch for Google and Jumia respectively.
Source:
- IANA root database (https://www.iana.org/domains/root/db/ng.html)
- Nigeria Internet Registration Association (NIRA) (http://www.nira.org.ng/)
- Examples: google.ng (https://www.google.ng/) and jumia.com.ng (https://www.jumia.com.ng/)
While global domains like .com or .org are universally recognized, country-specific TLDs bring various advantages, especially in terms of SEO (Search Engine Optimization). Search engines prioritize return results based on the location of the user. So, a .NG domain is likely to rank higher for users searching from within Nigeria.
It is worth noting that responsibility also comes with owning a domain name. Cybersecurity is a key concern for businesses and organizations registered online, and a .NG domain owner is expected to implement necessary security measures as part of NIRA’s terms of service.
In conclusion, .NG is Nigeria’s digital real estate in the global internet infrastructure. It aids in promoting the country’s businesses, individuals, and service providers, as well as contributing to the nation’s online identity.
