The top-level domain (TLD) “.ONG” is a unique digital identifier that is primarily designed for non-profit organizations around the world. The term “ONG” is commonly understood as a translation of “NGO” (Non-Governmental Organizations) in Spanish, French, Italian, Portuguese, and Romanian-speaking countries. The “.ONG” top-level domain is managed and distributed by the Public Interest Registry (PIR), which is also known for managing the “.org” domain.
The “.ONG” TLD is highly valuable as it helps distinguish and validate non-profit organizations on the internet. It effectively allows organizations to demonstrate their commitment to the non-profit sector. Not just any entity can get an “.ONG” domain. To be eligible for it, an entity must be a verifiable non-profit organization that does not focus on personal or corporate financial gain.
By using the “.ONG” TLD, non-profit organizations can differentiate themselves from other entities online, show their credibility, and promote transparency and trust, which are vital for engaging supporters, attracting donations, and making an impact in the non-profit sector. Potential donors and volunteers can therefore confidently engage with websites with a “.ONG” TLD, knowing they are dealing with a bonafide non-profit organization.
One known example of an organization using this TLD is “accion.ong”, a non-profit organization based in Spain that aims to help children, families, and communities to overcome poverty and injustice.
The Public Interest Registry (PIR), a non-profit organization itself, manages the “.ONG” domain to ensure it remains a trusted space for non-profit organizations. The PIR works with the global non-profit community and has implemented rigorous validation and post-registration checks to confirm the ongoing legitimacy of .ONG registrants. The organization introduced the “.ONG”/”.NGO” domains in 2015.
In conclusion, the top-level domain “.ONG” is a distinctive and trusted digital space for non-profit organizations, particularly in countries where the acronym “ONG” is commonly used. Managed by the Public Interest Registry, it offers non-profit entities a chance to enhance their online credibility, engagement, and impact in the sector.
Sources:
- “A new digital space for NGOs from around the world”. European Association for Philanthropy and Giving. Retrieved September 5, 2021, from www.efc.be/news/a-new-digital-space-for-ngos-from-around-the-world/.
- “.NGO/.ONG Domain Names – NGO & ONG Registrations”. Public Interest Registry. Retrieved September 5, 2021, from www.pir.org/domains/register-nposs/.
- “What Are Top-Level Domains? (And How To Choose One)”. Techopedia. Retrieved September 5, 2021, from www.techopedia.com/2/28287/internet/web-services/what-are-top-level-domains-and-how-to-choose-one.
