The top-level domain (TLD) “.pizza” is one of the many domain extensions, also known as generic Top-Level Domains (gTLD), that are available for anyone to use on the World Wide Web. A TLD refers to the last part of a domain name, which usually classifies the purpose and type of website. For instance, “.com” is a domain typically used for commercial purposes, whereas “.org” is commonly used by non-profit organizations.
A “.pizza” domain was proposed and approved by The Internet Corporation for Assigned Names and Numbers (ICANN), the organization responsible for managing the allocation and classification of domain names on the internet. According to ICANN’s New gTLD program, the “.pizza” domain was delegated on April 23, 2014, and is sponsored by Binky Moon, LLC.
This domain extension, “.pizza”, will be attractive to businesses, restaurants, caterers, delivery services, review sites and bloggers that focus on pizza. New York’s famous Roberta’s Pizza, for instance, uses this domain for their website (robertas.pizza).
Other examples of websites using the “.pizza” domain include doughmeister.pizza, a pizza delivery in Washington, and thegood.pizza, a pizzeria based in Los Angeles. Both sites demonstrate how the .pizza TLD can be used to create a memorable and effective online presence for businesses linked to pizza.
The purpose of these gTLDs like “.pizza” is to categorize and streamline the internet’s domain infrastructure, making it easier for individuals to find websites related to their interests, like pizza. It can help businesses more effectively reach their target markets and differentiate their online presence from competitors. Amidst a vast ocean of “.com” domains, a domain ending in “.pizza” catches the eye and immediately sends a clear message about what the website offers.
ICANN periodically opens application windows for new TLDs. Therefore, in the future, we may see an even wider variety of domain names, tailored to an ever-expanding range of online businesses and communities.
While there’s no guarantee that using a specialized domain name will enhance a website’s search results, a descriptive and memorable domain name can certainly contribute to an effective online brand strategy. Users are more likely to remember and revisit a website with a domain name that aligns with the content of the site and is easy to recall.
In conclusion, the “.pizza” TLD is an example of how the internet’s domain name system continues to evolve to accommodate an ever more complex and diverse online world.
Sources:
1. ICANN’s New gTLD program (https://newgtlds.icann.org/)
2. Roberta’s Pizza (https://robertas.pizza/)
3. Doughmeister (https://doughmeister.pizza/)
4. The Good Pizza (https://www.thegood.pizza/)
