The top-level domain (TLD) .REALTY is a general domain extension specifically designed for use by real estate professionals or those related to the real estate industry, such as agents, brokers, property managers, and realty publishers. As a globally recognized term, “realty” signifies real estate or real property transactions, making the .REALTY domain extension a task-specific and industry-specific TLD.
An expansive list of real estate-based businesses and professionals can significantly benefit from the use of the .REALTY domain extension. This includes real estate agents/brokers who want to showcase their portfolios online, property management companies wanting to advertise their services, mortgage brokers looking to establish a digital footprint, or even house-flipping professionals seeking to share their latest projects.
The .REALTY TLD can also provide an advantage for SEO (Search Engine Optimization), as domain names specifically relevant to a business type or industry can help a website rank higher in search results. For example, the use of industry-specific keywords, such as “realty”, can help enhance the site’s visibility and credibility online. Moreover, the .REALTY domain is less common than the .COM or .NET extensions, making it a potentially more unique and memorable choice for real estate professionals.
The .REALTY TLD was delegated by the Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit organization responsible for managing Internet domain name systems, under the new generic TLD program. The .REALTY TLD is operated and managed by Fegistry, LLC, a privately held company specializing in new domain extensions, as specified in the ICANN registry of TLD operators.
According to Domain Name Stat, over 1500 websites are using .REALTY TLD as of January 2021. Some examples of websites using the .REALTY domain include NYC.REALTY, a New York city-focused real estate site, and HOLLYWOOD.REALTY, a Los Angeles area real estate website.
It is important to note that domain registration rules can vary. For .REALTY, rules as stated by the WHOIS registry show that it has no registration restrictions, which means it’s available for anyone to register on a first-come, first-serve basis.
Sources:
1). “Internet Corporation for Assigned Names and Numbers (ICANN).” www.icann.org.
2). “.REALTY TLD.” www.whois.com.
3). “Fegistry, LLC.” www.crunchbase.com.
4). “Domain Name Stat.” www.domainnamestat.com.
5). “SEO Benefits of Keyword-relevant Domain Names.” www.searchenginejournal.com.
