The Top-Level Domain (TLD) “.recipes” is a unique extension in the Internet domain name system that was established to serve websites related to food recipes, cooking tips, instructions, and more. With the expansion of the internet and the growing number of online users, ICANN (the Internet Corporation for Assigned Names and Numbers) had introduced new Generic Top-Level Domains (gTLDs) including “.recipes” to facilitate better organization and identification of websites according to their purpose or subject matter.
The “.recipes” TLD, as the name suggests, is very popular in the food and beverage industry, particularly among food bloggers, chefs, home cooks, cooking schools, culinary websites, recipe sharing platforms, food brands, and magazines. Websites with this TLD provide visitors with various types of delicious recipes, cooking and baking tips, healthy eating advice, food images, and videos. Some examples of websites using this TLD are www.all.recipes, www.great.recipes, and www.best.recipes.
The “.recipes” extension not only gives the website a unique identification but also helps in the Search Engine Optimization (SEO) of the website. Keywords in a TLD can help with the website’s visibility on search engines and result in higher traffic. Since search engines like Google give importance to keyword-specific domains, a .recipes domain name will most likely rank higher when a user searches for recipes.
The registration of a “.recipes” TLD is handled by domain name registrars accredited by ICANN. The registrant will need to follow appropriate procedures and pay a registration fee to obtain the “.recipes” TLD for their website. However, it is recommended to verify the domain name’s availability before starting the registration process, ensuring that the desired name is not already taken by someone else.
However, it is crucial to consider the potential implications of using a specialized TLD. The .recipes TLD may be perfect for a website providing cooking recipes, but may not be suitable if the website diversifies into other subjects or topics not related to food or cooking.
Sources used include “About TLDs” from ICANN’s website (https://www.icann.org/resources/pages/tlds-2012-02-25-en), “New gTLDs” at ICANN’s New gTLDs portal (https://newgtlds.icann.org/en/), “SEO Best Practices” from Google’s SEO Starter Guide (https://developers.google.com/search/docs/beginner/seo-starter-guide) and “Domain Names – Concepts and Facilities” from Internet Engineering Task Force (https://datatracker.ietf.org/doc/html/rfc920).
