The top-level domain (TLD) “.REISEN” is a generic or gTLD (generic Top-Level Domain) that was launched in the domain name industry to cater for the German-speaking market. The word ‘Reisen’ in German language means ‘Travel’. It is designed for businesses, communities, and individuals passionate about travel and caters essentially to the travel industry in German-speaking markets.
The domain “.REISEN” is managed by Donuts Inc., a domain name registry that manages hundreds of top-level domain names. Donuts became notable for applying for 307 new generic top-level domains, during the 2012 ICANN’s open application period (source: “Domain Incite”).
In the context of digital marketing, the “.REISEN” domain name helps the business or brand to define their brand, enhance their presence over the internet, and target specifically German-speaking audience. Its main usage could be by travel agencies, travel bloggers, tourism guides, hotel chains, airlines, online travel booking platforms and more. For instance, a travel agency named “Adventures Unlimited” serving the German market could use the domain www.adventuresunlimited.reisen.
The .REISEN domain encourages an air of professionalism specifically for travel-dominated businesses that are aiming at the German-speaking market. It effectively communicates the nature of the content of the website hence enhancing credibility among the users.
As per ICANN (Internet Corporation for Assigned Names and Numbers), there are no special requirements for registering .REISEN domains, making it available to anyone for registration. The domain registration procedure follows standard domain registration protocols. However, higher costs for acquisition and renewal compared to .com or .de domains may be incurred due to its niche status (source: TLD List).
To conclude, the TLD “.REISEN” serves as a clear indicator that the content relates to travel, making it a strategic choice for businesses and individuals operating in the travel industry within German-speaking markets. Having an industry-specific TLD aids in enhancing digital presence and achieving efficient Search Engine Optimization (SEO), resulting in higher visibility and revenues.
Sources Used:
1. “Domain Incite”: http://domainincite.com/13514-donuts-says-307-tlds-delegated-as-13-are-withdrawn
2. ICANN (Internet Corporation for Assigned Names and Numbers): https://newgtlds.icann.org/en/
3. “TLD List”: https://tld-list.com/tld/reisen
4. “Donuts Inc.”: https://donuts.domains/what-we-do/domain-names
