The domain “.rogers” is a top-level domain (TLD). However, it is not a generic TLD like .com, .org, or .net, which is generally used by organizations globally regardless of their industry or location. Instead, it falls under the category of Brand TLD or .brand TLDs, reserved specifically for a single brand or company. In this case, the “.rogers” TLD is reserved for the Rogers Communication, a Canadian communications and media company.
The advent of .brand TLDs is a result of a program launched by the Internet Corporation for Assigned Names and Numbers (ICANN). This program, launched in 2012, aimed to introduce more competition and choice into the domain name market. It allowed organizations to apply for their own brand-specific TLDs, leading to the creation of various .brand TLDs. Other examples of .brand TLDs include .google, .apple, .bbc among others.
According to ICANN’s database, the .rogers TLD was delegated to Rogers Communications Inc. on the 23rd of July, 2015 under these new regulations. It means only Rogers Communications Inc. can control, distribute and allow usage of .rogers domains, ensuring their brand integrity and security. The same database indicates that their main domain is “nic.rogers”, which serves as a homepage and example of their use of the .rogers TLD.
However, a quick glance through the internet doesn’t seem to show widespread use of the .rogers TLD. Many companies who own .brand TLDs like Rogers are still determining how best to capitalize on this relatively new digital real estate. The utilization could stretch from dedicating each product or service its own domain, using them for promotional campaigns or developing them into secure communication networks.
In conclusion, while organizations such as Rogers Communications Inc. now have more control over their online presence with their own .brand TLDs, it may take some time to witness the full potential of .brand TLDs.
The information above is gathered from recognized sources such as ICANN’s own database (ICANN.org), which serves as an authoritative source on domain names and the “Dot Brand Observatory” (observatory.domains), a comprehensive resource on .brand TLDs.
Sources:
1. ICANN Registry Listing: https://www.icann.org/resources/pages/rogers-2015-07-25-en
1. “More about .BRAND domain names” – Dot Brand Observatory: https://observatory.domains/brand-domain-names-use-cases/
1. “Guide to Brand Top-Level Domains” – Authentic Web Inc.: https://authenticweb.com/brand-top-level-domains-the-complete-guide/
1. “ICANN’s new gTLD program” – ICANN: https://newgtlds.icann.org/en/program-status/delegated-strings
1. “New gTLD Program” – ICANN: https://www.icann.org/resources/pages/new-gtlds-2012-02-25-en
