The top-level domain (TLD) “.salon” is a generic TLD (gTLD) in the Domain Name System (DNS) of the Internet. The Registry for the “.salon” TLD is governed and operated by Donuts (Binky Moon, LLC) which is a web domain and hosting service offering a plethora of unique, industry-specific TLDs.
A “.salon” domain is specifically suitable for businesses, professionals, and individuals in the beauty and hair salon industry. Whether you are a skilled hair stylist setting up your personal brand online, a beauty influencer starting a beauty blog, or running a hair salon business, the .salon domain can streamline your online branding and make your website more appealing to customers searching for these services online.
The key idea behind TLDs like “.salon” is to create a unique internet space that caters to a particular industry or interest. Businesses and individuals use them to tailor their sites to a specific audience and improve their visibility on the web.
Example of its usage could include “www.beautytips.salon”, “www.haircare.salon”, “www.menscuts.salon”, or specific business names such as “www.janedoe.salon”. The .salon TLD can help a website stand out in search results, and also make clear to potential customers exactly what kind of service they should expect from the domain owner’s business.
In choosing such a name, keep in mind that Google’s advice on gTLDs is that they won’t affect the search rankings. According to Google Webmaster Central Blog, “Google’s search engine uses many signals to determine how to rank search results, and the key here is that those signals do not include the TLD”. However, having a domain name that matches what people are searching for could potentially increase your click-through rates from search results.
The “.salon” TLD was delegated to Root Zone of DNS on 03 March 2016 as per ICANN’s (Internet Corporation for Assigned Names and Numbers) record. ICANN is the non-profit organization that oversees the distribution and management of all internet domains to ensure the internet’s stable and secure operation.
To register a “.salon” domain, one must go through registrars that have been accredited by ICANN. Several web services such as GoDaddy, Namecheap, or Donuts Direct offer a “.salon” TLD for registration.
Sources used:
1. ICANN: Registry Agreements
2. Donuts: Dedicated Domain Space
3. Google Webmaster Central Blog: New gTLDs
4. ICANN : Delegated Strings
5. Donuts: .salon Domain
